Instead of typical reward led promotional ads, we created a rap song and a music video with a famous Tunisian rapper showing grandparents celebrating women with Orange reward and promotion.
The campaign traveled across Tunisia with reposts across social media, news and media featured it. Parodies were created for it by Tunisians and content creators.
The campaign traveled across Tunisia with reposts across social media, news and media featured it. Parodies were created for it by Tunisians and content creators.
Orange: The Grandparents’ Telco
Mena Effies - Gold - Internet & Telco
Mena Effies - Silver - Crisis Response / Critical pivot
