The goal of the 2012 ACN campaign is to bring back the taste of Grinta to Tunisians.
How ? The movie uses rational people to show that when you put them in front of a fantastic action football game, they all become the same crazy fans.
How ? The movie uses rational people to show that when you put them in front of a fantastic action football game, they all become the same crazy fans.
To support this campaign we worked with Si Lemhaf to create a song which is in a way a shout of encouragement from the whole nation to support the national team during the African Cup of Nations. We shared this video, which very quickly became a huge success (first viral video shared in the world, with an average of 50,000 views per day on youtube) the channel has become the meeting place where supporters discuss matches and the national team, on the FB page we went from 100,000 fans to 130,000 in 10 days, and very quickly the word Grinta became the talk of the town.the day after Tunisia's victory against Morocco, to salute the team's victory, the national daily al Sarih headlined on the cover: "this is the Grinta".
