CONTEXT: THE JOYFUL ATMOSPHEREOF RAMADAN IS BACK
Ramadan has always been a month of joy andof sharing, Something that was confiscated from us duringtwo years, In 2022 we will enjoy it again.
STRATEGY: CELEBRATE TOGETHER BYUSING AN ENTHUSIASTIC TONE
In this return to the festivity, we wanted an enthusiastic, joyful message that couldposition as an actor in the celebration.IDEA: BE CONNECTED IN THE MOMENTTHANKS TO "ALMONDS TEA"
To associate ourselves with this moment, we celebrated almond tea, a must in allRamadan evenings, synonymous with coffee, celebration
HOW: TELLING THE STORY OF AGRANDPA WHO WON, THEN CELEBRATED
A grandpa won on the MyOrange app, andwanted to share his joy with his friends by offering theman almond tea (known Tunisian habit)
